Investigating the antecedents of green brand equity: a sustainable development perspective

S Kang, WM Hur - Corporate Social Responsibility and …, 2012 - Wiley Online Library
This study proposed five novel constructs–green satisfaction, green affect, green trust, green
brand loyalty, and green brand equity–and explored the positive relationships between …
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Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

S Kang, WM Hur - Corporate Social Responsibility and …, 2012 - ideas.repec.org
This study proposed five novel constructs–green satisfaction, green affect, green trust, green
brand loyalty, and green brand equity–and explored the positive relationships between …

Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

S Kang, WM Hur - Corporate Social Responsibility and …, 2012 - econpapers.repec.org
This study proposed five novel constructs–green satisfaction, green affect, green trust, green
brand loyalty, and green brand equity–and explored the positive relationships between …

Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

S Kang, WM Hur - Corporate Social Responsibility and Environmental …, 2012 - infona.pl
This study proposed five novel constructs–green satisfaction, green affect, green trust, green
brand loyalty, and green brand equity–and explored the positive relationships between …

Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

S Kang, WM Hur - Corporate Social Responsibility and …, 2012 - inha.elsevierpure.com
This study proposed five novel constructs-green satisfaction, green affect, green trust, green
brand loyalty, and green brand equity-and explored the positive relationships between these …