Combined effects of franchise management strategies and employee service performance on customer loyalty: A multilevel perspective

FK Rabbanee, O Burford - Journal of Strategic Marketing, 2018 - Taylor & Francis
Although franchisee performance is likely to be influenced by franchisors' management
strategies, little is known about whether and how franchisors' strategies affect franchisee …
被引用次数：30 相关文章

Combined effects of franchise management strategies and employee service performance on customer loyalty: A multilevel perspective.

B Ramaseshan, FK Rabbanee… - Journal of Strategic …, 2018 - psycnet.apa.org
Although franchisee performance is likely to be influenced by franchisors' management
strategies, little is known about whether and how franchisors' strategies affect franchisee …

Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective

B Ramaseshan, F Rabbanee… - Journal of Strategic …, 2017 - espace.curtin.edu.au
[DOC] researchgate.net

[DOC][DOC] Combined Effects of Franchise Management Strategies and Employee Service Performance on Customer Loyalty–A Multi-Level Perspective

B Ramaseshan, FK Rabbanee, O Burford - researchgate.net
This study examines the combined effects of three franchisor management strategies
namely innovative culture, support services and autonomy on service performance of the …