The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

M Md Husin, N Ismail, A Ab Rahman - Journal of Islamic Marketing, 2016 - emerald.com
Purpose–This paper aims to address the influence of mass media (MM) and word of mouth
(WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme …
被引用次数：171 相关文章

The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

MM Husin, N Ismail, A Ab Rahman - Journal of Islamic Marketing, 2016 - emerald.com
The roles of mass media, word of mouth and subjective norm in family takaful purchase
intention | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

[引用][C] The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

MM Husin, N Ismail, AA Rahman - Journal of Islamic Marketing, 2016 - ingentaconnect.com
Purpose–This paper aims to address the influence of mass media (MM) and word of mouth
(WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme …

[引用][C] The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

MM Husin, N Ismail… - Journal of …, 2016 - Emerald Group Publishing, Limited