A theory of customer valuation: Concepts, metrics, strategy, and implementation
V Kumar - Journal of Marketing, 2018 - journals.sagepub.com
Customer value refers to the economic value of the customer's relationship with the firm. This
study approaches the topic of customer value for measuring, managing, and maximizing …
study approaches the topic of customer value for measuring, managing, and maximizing …
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation.
V Kumar - Journal of Marketing, 2018 - search.ebscohost.com
Customer value refers to the economic value of the customer's relationship with the firm. This
study approaches the topic of customer value for measuring, managing, and maximizing …
study approaches the topic of customer value for measuring, managing, and maximizing …
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V Kumar - Journal of Marketing, 2017 - eprints.exchange.isb.edu
Customer value refers to the economic value of the customer's relationship with the firm. This
study approaches the topic of customer value for measuring, managing, and maximizing …
study approaches the topic of customer value for measuring, managing, and maximizing …
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V Kumar - Journal of Marketing, 2018 - cir.nii.ac.jp
抄録< jats: p> Customer value refers to the economic value of the customer's relationship
with the firm. This study approaches the topic of customer value for measuring, managing …
with the firm. This study approaches the topic of customer value for measuring, managing …
[引用][C] A theory of customer valuation: concepts, metrics, strategy, and implementation
V Kumar - Journal of marketing: A quarterly publication of the …, 2018 - dialnet.unirioja.es
[HTML][HTML] A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V Kumar - ama.org
Firms routinely operate in a cycle of creating value to and deriving value from its customers.
This value exchange ultimately characterizes the firm–customer relationship from a value …
This value exchange ultimately characterizes the firm–customer relationship from a value …
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V Kumar - Journal of Marketing, 2018 - JSTOR
Customer value refers to the economic value of the customer's relationship with the firm. This
study approaches the topic of customer value for measuring, managing, and maximizing …
study approaches the topic of customer value for measuring, managing, and maximizing …
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V Kumar - Journal of Marketing, 2017 - eprints.exchange.isb.edu
Customer value refers to the economic value of the customer's relationship with the firm. This
study approaches the topic of customer value for measuring, managing, and maximizing …
study approaches the topic of customer value for measuring, managing, and maximizing …