Social media engagement behavior: A framework for engaging customers through social media content

R Dolan, J Conduit, C Frethey-Bentham… - European journal of …, 2019 - emerald.com
Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …
被引用次数：596 相关文章

Social media engagement behavior: A framework for engaging customers through social media content

R Dolan, J Conduit, C Frethey-Bentham… - European Journal of …, 2019 - ingentaconnect.com
Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …

Social media engagement behavior: A framework for engaging customers through social media content.

R Dolan, J Conduit, C Frethey-Bentham… - European Journal of …, 2019 - psycnet.apa.org
Purpose: Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …

Social Media Engagement Behavior: A Framework for Engaging Customers Through Social Media Content

R Dolan, J Conduit, C Bentham, JG Fahy… - The University of …, 2019 - papers.ssrn.com
Purpose–Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …

Social media engagement behavior: A framework for engaging customers through social media content

R Dolan, J Conduit, C Frethey-Bentham… - European Journal of …, 2019 - emerald.com
Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …