[HTML][HTML] Gamification for brand value co-creation: A systematic literature review

MA Merhabi, P Petridis, R Khusainova - Information, 2021 - mdpi.com
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

Gamification for Brand Value Co-Creation: A Systematic Literature Review

MA Merhabi, P Petridis, R Khusainova - Information, 2021 - publications.aston.ac.uk
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

Gamification for Brand Value Co-Creation: A Systematic Literature Review

MA Merhabi, P Petridis, R Khusainova - Information, 2021 - research-information.bris.ac.uk
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

Gamification for Brand Value Co-Creation: A Systematic Literature Review.

MA Merhabi, P Petridis… - Information (2078 …, 2021 - search.ebscohost.com
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

Gamification for Brand Value Co-Creation: A Systematic Literature Review

P Petridis, R Khusainova - Information, 2021 - search.proquest.com
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

[PDF][PDF] Gamification for Brand Value Co-Creation: A Systematic Literature Review. Information 2021, 12, 345

MA Merhabi, P Petridis, R Khusainova - 2021 - pdfs.semanticscholar.org
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

Gamification for Brand Value Co-Creation: A Systematic Literature Review

MA Merhabi, P Petridis, R Khusainova - Information, 2021 - research.aston.ac.uk
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

[PDF][PDF] Gamification for Brand Value Co-Creation: A Systematic Literature Review. Information 2021, 12, 345

MA Merhabi, P Petridis, R Khusainova - 2021 - publications.aston.ac.uk
Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …