The effect of ad content and ad length on consumer response towards online video advertisement

D Raditya, W Gunadi, D Setiono, J Rawung - The Winners, 2020 - journal.binus.ac.id
The research aimed to determine the moderating effect of advertisement (ad) length on the
relationships between ad content and the intention of skipping, as well as ad irritation. The …
被引用次数：17 相关文章

The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement

D Raditya, W Gunadi, D Setiono, J Rawung - garuda.kemdikbud.go.id
The research aimed to determine the moderating effect of advertisement (ad) length on the
relationships between ad content and the intention of skipping, as well as ad irritation. The …
[PDF] academia.edu

[PDF][PDF] The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement

D Raditya, W Gunadi, DA Setiono, JA Rawung - academia.edu
The research aimed to determine the moderating effect of advertisement (ad) length on the
relationships between ad content and the intention of skipping, as well as ad irritation. The …
[PDF] semanticscholar.org

[PDF][PDF] The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement

D Raditya, W Gunadi, DA Setiono, JA Rawung - pdfs.semanticscholar.org
The research aimed to determine the moderating effect of advertisement (ad) length on the
relationships between ad content and the intention of skipping, as well as ad irritation. The …
[PDF] archive.org

[PDF][PDF] The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement

D Raditya, W Gunadi, DA Setiono, JA Rawung - scholar.archive.org
The research aimed to determine the moderating effect of advertisement (ad) length on the
relationships between ad content and the intention of skipping, as well as ad irritation …