Live-streaming Selling Strategies for Competitive Firms

Q Du, Z Chen, J Wu, X Ji - JUSTC, 2023 - just.ustc.edu.cn
The booming live-streaming commerce has significantly changed the traditional e-
commerce model, thus attracting much attention from both industry and academia. In recent …

Live-streaming Selling Strategies for Competitive Firms

Q Du, Z Chen, J Wu, X Ji - JUSTC, 2023 - justc.ustc.edu.cn
The booming live-streaming commerce has significantly changed the traditional e-
commerce model, thus attracting much attention from both industry and academia. In recent …