Developing the capability of marketing intelligence: A subjective dynamic capability study

WS Lin, JW Hsu, MY Yeh - Benchmarking: An International Journal, 2015 - emerald.com
Purpose–The purpose of this paper is to help firms to create competitiveness by developing
marketing capabilities. It analyzes how the component and architectural competences affect …
被引用次数：29 相关文章

[引用][C] Developing the capability of marketing intelligence

WS Lin, JW Hsu, MY Yeh - Benchmarking, 2015 - Emerald Group Publishing, Limited