Proactivity or passivity? An investigation of the effect of service robots' proactive behaviour on customer co-creation intention

L Xie, C Liu, D Li - International Journal of Hospitality Management, 2022 - Elsevier
The implementation of robots in tourism services is transforming how companies interact
with their customers and create value. Although corporate initiatives are beginning to focus …

Proactivity or passivity? An investigation of the effect of service robots' proactive behaviour on customer co-creation intention.

L Xie, C Liu, D Li - 2022 - cabidigitallibrary.org
The implementation of robots in tourism services is transforming how companies interact
with their customers and create value. Although corporate initiatives are beginning to focus …