[PDF][PDF] The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting

M Potwora, O Vdovichena, D Semchuk, L Lipych… - 2024 - researchgate.net
The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …

The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting

M Potwora, O Vdovichena, D Semchuk… - … of Management World - econpapers.repec.org
The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especially in automation, personalization, and forecasting. This …

The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting

M Potwora, O Vdovichena, D Semchuk, L Lipych… - Journal of Management … - ideas.repec.org
The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especially in automation, personalization, and forecasting. This …