User generated branding versus brand generated advertising on facebook: the impact of content source on perceptions, attitudes and purchase intention

VS Diwanji - 2017 - diginole.lib.fsu.edu
This study examined the influence of User Generated Branding (UGB) on consumers'
attitudes and purchase intentions by comparing it to brand generated advertising on the …
被引用次数：5 相关文章
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[PDF][PDF] User Generated Branding versus Brand Generated Advertising on Facebook: The Impact of Content Source on Perceptions, Attitudes and Purchase Intention

VS Diwanji - diginole.lib.fsu.edu
This study examined the influence of User Generated Branding (UGB) on consumers'
attitudes and purchase intentions by comparing it to brand generated advertising on the …