Marketing Page 1 Pearson InternatiOnaI Edition THIRD EDITION A FRAMEWORK FOR Marketing Management PHILIP KOTLER KEVIN LANE KELLER Page 2 Contents Preface xv Part …
This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared …
In order to conduct sound research in the discipline of management, it is critical that you develop an awareness of research approaches and techniques. The purpose of this text is to …
P Kotler, KL Keller - 2006 - macl-ustm.digitallibrary.co.in
Maulana Azad Digital Library :: USTM: Marketing Management Skip navigation DSpace logo Home Browse Communities & Collections Browse Items by: Issue Date Author Title Subject …
P Kotler, KL Keller, FG Ancarani, M Costabile - 2012 - iris.unibocconi.it
Marketing Management è il manuale di marketing di gran lunga più longevo e noto del mondo. Libro di testo ideale per programmi MBA, Master of Science e corsi delle Lauree …
The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing …