The role of perceived social media agility in customer engagement

D Gligor, S Bozkurt - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose The concept of agility has been applied to several domains to help firms develop
the capability to quickly adjust their operations to cope and thrive in environments …
被引用次数：49 相关文章

The role of perceived social media agility in customer engagement

D Gligor, S Bozkurt - Journal of Research in Interactive …, 2021 - ingentaconnect.com
Purpose The concept of agility has been applied to several domains to help firms develop
the capability to quickly adjust their operations to cope and thrive in environments …