Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller

S Younas - Journal of Management Info, 2017 - readersinsight.net
In 21st century, where the use of social media is growing day by day. Individuals prefer
social media for personal and professional use. Corporations are also communicating with …

Impact of Social media brand communication on Brand Knowledge: Mediating role of Brand Image & Brand Awareness Application of CBBE model theory of Keller

S Younas - Journal of Management Info, 2017 - readersinsight.net
In 21st century, where the use of social media is growing day by day. Individuals prefer
social media for personal and professional use. Corporations are also communicating with …