The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value

HH Chang, YH Wang, WY Yang - Total quality management, 2009 - Taylor & Francis
Since the online market has been growing rapidly over the past several years, electronic
marketing activities have drawn a lot of attention. Many companies generated customer …
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Since the online market has been growing rapidly over the past several years, electronic
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The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating
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The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value

HH Chang, YH Wang, WY Yang - Total Quality …, 2009 - researchoutput.ncku.edu.tw
Since the online market has been growing rapidly over the past several years, electronic
marketing activities have drawn a lot of attention. Many companies generated customer …

The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value

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Since the online market has been growing rapidly over the past several years, electronic
marketing activities have drawn a lot of attention. Many companies generated customer …

[引用][C] THE IMPACT OF E-SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY ON E-MARKETING: MODERATING EFFECT OF PERCEIVED VALUE

HH CHANG, HW YAO, YY WEN - 2009 - sid.ir