Do brands' social media marketing activities matter? A moderation analysis
I Khan - Journal of Retailing and Consumer Services, 2022 - Elsevier
Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …
(SMMA) play in providing better experiences, the current study examines associations …
[PDF][PDF] Do brands' social media marketing activities matter? A moderation analysis
I Khan - Journal of Retailing and Consumer Services, 2022 - e-tarjome.com
Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …
(SMMA) play in providing better experiences, the current study examines associations …
Do brands’ social media marketing activities matter? A moderation analysis
I Khan - Journal of Retailing and Consumer Services, 2022 - econpapers.repec.org
Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …
(SMMA) play in providing better experiences, the current study examines associations …
Do brands’ social media marketing activities matter? A moderation analysis
I Khan - Journal of Retailing and Consumer Services, 2022 - ideas.repec.org
Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …
(SMMA) play in providing better experiences, the current study examines associations …