Parallel experimentation on advertising platforms

C Waisman, NS Sahni, HS Nair, X Lin - arXiv preprint arXiv:1903.11198, 2019 - arxiv.org
This paper studies the measurement of advertising effects on online platforms when parallel
experimentation occurs, that is, when multiple advertisers experiment concurrently. It …
被引用次数：3 相关文章

Parallel Experimentation on Advertising Platforms

C Waisman, NS Sahni, HS Nair, X Lin - arXiv e-prints, 2019 - ui.adsabs.harvard.edu
This paper studies the measurement of advertising effects on online platforms when parallel
experimentation occurs, that is, when multiple advertisers experiment concurrently. It …