[HTML][HTML] Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats
X Zhu, H Zhu, Y Guo, L Ding - Electronic Commerce Research, 2023 - Springer
With the prevalence of live streaming e-commerce in the pandemic, brands and platforms
cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e …
cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e …
Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats
X Zhu, H Zhu, Y Guo, L Ding - Electronic Commerce Research, 2023 - europepmc.org
With the prevalence of live streaming e-commerce in the pandemic, brands and platforms
cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e …
cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e …
[HTML][HTML] Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats
X Zhu, H Zhu, Y Guo, L Ding - Electronic Commerce Research - ncbi.nlm.nih.gov
With the prevalence of live streaming e-commerce in the pandemic, brands and platforms
cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e …
cooperate with streamers to join this emerging e-commerce pattern. In the live streaming e …