Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

A Carida, B Edvardsson, M Colurcio - Marketing theory, 2019 - journals.sagepub.com
The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …

[PDF][PDF] Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

A Carida, B Edvardsson, M Colurcio - Marketing Theory, 2019 - academia.edu
The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …

[PDF][PDF] Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

A Carida, B Edvardsson, M Colurcio - Marketing Theory, 2019 - drupal.alliance.edu.in
The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …

Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

A Caridà, B Edvardsson, M Colurcio - Marketing Theory, 2019 - diva-portal.org
The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …

Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

A Carida, B Edvardsson, M Colurcio - MARKETING THEORY, 2019 - iris.unicz.it
The strong linkage between the creation of value and the actors' resource-integrating efforts
forces academics and practitioners to understand how value stems from resource integration …