Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness?
S Yang, S Lin, JR Carlson… - Journal of Marketing …, 2016 - Taylor & Francis
Although firms leverage social media platforms such as Facebook to engage with
customers, they often treat social media elements and other online marketing activities such …
customers, they often treat social media elements and other online marketing activities such …
[PDF][PDF] Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness?
S Yang, S Lin, JR Carlson… - JOURNAL OF …, 2016 - twitterinadvertising.wordpress.com
Although firms leverage social media platforms such as Facebook to engage with
customers, they often treat social media elements and other online marketing activities such …
customers, they often treat social media elements and other online marketing activities such …
[PDF][PDF] Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness?
S Yang, S Lin, JR Carlson… - JOURNAL OF …, 2016 - 242fashion.wordpress.com
Although firms leverage social media platforms such as Facebook to engage with
customers, they often treat social media elements and other online marketing activities such …
customers, they often treat social media elements and other online marketing activities such …