The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies

SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …
被引用次数：68 相关文章

THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES

SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …