[引用][C] Artificial Intelligence and Marketing: Pitfalls and Opportunities
A de Bruyn, V Viswanathan, YS Beh… - Journal of Interactive …, 2020 - essec.hal.science
Artificial Intelligence and Marketing: Pitfalls and Opportunities - ESSEC Business School
Accéder directement au contenu Documentation FR Français (FR) Anglais (EN) Se connecter …
Accéder directement au contenu Documentation FR Français (FR) Anglais (EN) Se connecter …
Artificial Intelligence and Marketing: Pitfalls and Opportunities.
A De Bruyn, V Viswanathan, YS Beh… - Journal of …, 2020 - search.ebscohost.com
This article discusses the pitfalls and opportunities of AI in marketing through the lenses of
knowledge creation and knowledge transfer. First, we discuss the notion of" higher-order …
knowledge creation and knowledge transfer. First, we discuss the notion of" higher-order …
Artificial Intelligence and Marketing: Pitfalls and Opportunities
A De Bruyn, V Viswanathan… - Journal of …, 2020 - research-collection.ethz.ch
This article discusses the pitfalls and opportunities of AI in marketing through the lenses of
knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order …
knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order …
[PDF][PDF] Artificial Intelligence and Marketing: Pitfalls and Opportunities
F Global - 2020 - hal.science
Abstract− This article discusses the pitfalls and opportunities of AI in marketing through the
lenses of knowledge creation and knowledge transfer. First, we discuss the notion of “higher …
lenses of knowledge creation and knowledge transfer. First, we discuss the notion of “higher …