Innovation and its importance in the context of a company's marketing strategy

V Olexova, M Gogolova - SHS Web of Conferences, 2021 - shs-conferences.org
The current business environment is characterized by high competition between companies
as well as global challenges and growing technological progress. Businesses must …

Innovation and its importance in the context of a company's marketing strategy

V Olexova, M Gogolova - SHS Web of Conferences, 2021 - search.proquest.com
The current business environment is characterized by high competition between companies
as well as global challenges and growing technological progress. Businesses must …