The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China
Y Tang, S Chen, Z Yuan - Sustainable Development, 2020 - Wiley Online Library
This study used goal‐framing theory to test the impacts of hedonic, gain, and normative
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China
Y Tang, S Chen, Z Yuan - Sustainable Development, 2019 - cir.nii.ac.jp
抄録< jats: title> Abstract</jats: title>< jats: p> This study used goal‐framing theory to test the
impacts of hedonic, gain, and normative goals on green consumer behavior (GCB) …
impacts of hedonic, gain, and normative goals on green consumer behavior (GCB) …
[PDF][PDF] The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China
Y Tang, S Chen, Z Yuan - Sustainable Development, 2019 - researchgate.net
This study used goal‐framing theory to test the impacts of hedonic, gain, and normative
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China.
Y Tang, S Chen, Z Yuan - Sustainable Development, 2020 - search.ebscohost.com
This study used goal‐framing theory to test the impacts of hedonic, gain, and normative
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China
Y Tang, S Chen, Z Yuan - Sustainable Development, 2020 - econpapers.repec.org
This study used goal‐framing theory to test the impacts of hedonic, gain, and normative
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China
Y Tang, S Chen, Z Yuan - Sustainable Development, 2020 - ideas.repec.org
This study used goal‐framing theory to test the impacts of hedonic, gain, and normative
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …
goals on green consumer behavior (GCB). Moreover, we explored the potential multiple …