[HTML][HTML] Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandão - European Journal of Management and Business …, 2021 - emerald.com
Purpose The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandão - European journal of management and …, 2021 - dialnet.unirioja.es
Purpose–The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandão - European Journal of Management and …, 2021 - search.proquest.com
Purpose The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

[PDF][PDF] Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandao - scholar.archive.org
Purpose–The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

[PDF][PDF] Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandao - pdfs.semanticscholar.org
Purpose–The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandão - European Journal of Management and …, 2020 - ideas.repec.org
Purpose-The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandão - European Journal of Management and …, 2020 - econpapers.repec.org
Purpose-The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

Antecedents and consequences of brand hate: Empirical evidence from the telecommunication industry

O Pinto, AMPC Brandão - European Journal of Management and …, 2021 - econstor.eu
Purpose-The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer-brand relationship in the telecommunication …

[PDF][PDF] Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandao - researchgate.net
Purpose–The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …

[PDF][PDF] Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

O Pinto, A Brandao - researchgate.net
Purpose–The purpose of this study is to place the antecedents and consequences of brand
hate in the context of negative consumer–brand relationship in the telecommunication …