Why participate in an online social network? An empirical analysis

H Krasnova, O Guenther - 2008 - aisel.aisnet.org
Despite their enormous success the motivation behind user participation in Online Social
Networks is still little understood. This study explores a variety of possible incentives and …

Why participate in an online social network: an empirical analysis

H Krasnova, T Hildebrand, O Günther, A Kovrigin… - 2008 - boris.unibe.ch
Despite their enormous success the motivation behind user participation in Online Social
Networks is still little understood. This study explores a variety of possible incentives and …

[PDF][PDF] Why Participate in an Online Social Network? An Empirical Analysis

H Krasnova, T Hildebrand, O Guenther, A Kovrigin… - scholar.archive.org
Despite their enormous success the motivation behind user participation in Online Social
Networks is still little understood. This study explores a variety of possible incentives and …