Valuing brand assets: a cost-effective and easy-to-implement measurement approach

M Fischer - wisotest8.uni-koeln.de
Shareholders, creditors, and other stakeholders are increasingly demanding that the true
value of intangibles be reflected in financial reports. Further, empirical research in …
被引用次数：64 相关文章

Valuing Brand Assets: A Cost-effective and Easy-to-Implement Measurement Approach

M Fischer - marketing.uni-koeln.de
Shareholders, creditors, and other stakeholders are increasingly demanding that the true
value of intangibles be reflected in financial reports. Further, empirical research in …