Current global green marketing standard: changing market and company branding

N Rajput, U Sharma, B Kaur, P Rani… - International Journal of …, 2022 - Springer
This research focuses on the function and benefits of eco-friendly marketing, particularly in
the Indian market. A green marketing strategy encourages firms to use environmental inputs …
被引用次数：29 相关文章

Current global green marketing standard: changing market and company branding

N Rajput, U Sharma, B Kaur, P Rani… - … Journal of System …, 2022 - econpapers.repec.org
This research focuses on the function and benefits of eco-friendly marketing, particularly in
the Indian market. A green marketing strategy encourages firms to use environmental inputs …

Current global green marketing standard: changing market and company branding

N Rajput, U Sharma, B Kaur, P Rani… - … Journal of System …, 2022 - ideas.repec.org
This research focuses on the function and benefits of eco-friendly marketing, particularly in
the Indian market. A green marketing strategy encourages firms to use environmental inputs …