Assessing learning outcomes: A comparison of multiple-choice and short-answer questions in a marketing context

DR Bacon - Journal of Marketing Education, 2003 - journals.sagepub.com
This study carefully examines two widely used methods for assessing marketing learning
outcomes: multiple-choice tests and short-answer tests. Student scores on multiple-choice …
被引用次数：190 相关文章

Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context

DR Bacon - Journal of Marketing Education, 2003 - elibrary.ru
This study carefully examines two widely used methods for assessing marketing learning
outcomes: multiple-choice tests and short-answer tests. Student scores on multiple-choice …

Assessing learning outcomes: A comparison of multiple-choice and short-answer questions in a marketing context

DR Bacon - Journal of Marketing Education, 2003 - search.proquest.com
This study carefully examines two widely used methods for assessing marketing learning
outcomes: multiple-choice tests and short-answer tests. Student scores on multiple-choice …