[PDF][PDF] Catching (exclusive) eyeballs: Multi-homing and platform competition in the magazine industry
CM Shi - econ.cuhk.edu.hk
Media platforms compete for both consumers and advertisers, especially when consumers
divide their attention among multiple platforms. While traditional economics models assume …
divide their attention among multiple platforms. While traditional economics models assume …
[PDF][PDF] Catching (Exclusive) Eyeballs: Multi-Homing and Platform Competition in the Magazine Industry
CM Shi - 2016 - scholar.archive.org
Media platforms compete for both consumers and advertisers, especially when consumers
divide their attention among multiple platforms. In this dissertation, I study how media …
divide their attention among multiple platforms. In this dissertation, I study how media …