Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

S Bag, G Srivastava, MMA Bashir, S Kumari… - Benchmarking: An …, 2022 - emerald.com
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

S Bag, G Srivastava, MMA Bashir… - Benchmarking: An …, 2021 - ingentaconnect.com
PurposeThe first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

S Bag, G Srivastava, MMA Bashir, S Kumari… - 2021 - econpapers.repec.org
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

S Bag, G Srivastava, MM Al Bashir, S Kumari… - 2021 - ideas.repec.org
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

S Bag, G Srivastava, MM Al Bashir, S Kumari… - Benchmarking, 2021 - hal.science
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

[PDF][PDF] Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

S Bag, G Srivastava, MM Al Bashir, S Kumari… - researchgate.net
Purpose–The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …