How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

Y Li, X Li, J Cai - Journal of Retailing and Consumer Services, 2021 - Elsevier
User stickiness is an important factor in the development of live streaming shopping
platforms, which describes the degree of users' attention to the platforms. Although some e …

How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

Y Li, X Li, J Cai - Journal of Retailing and Consumer Services, 2021 - econpapers.repec.org
User stickiness is an important factor in the development of live streaming shopping
platforms, which describes the degree of users' attention to the platforms. Although some e …

How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

Y Li, X Li, J Cai - Journal of Retailing and Consumer Services, 2021 - ideas.repec.org
User stickiness is an important factor in the development of live streaming shopping
platforms, which describes the degree of users' attention to the platforms. Although some e …