Understanding customer value in business-to-business relationships

A Menon, C Homburg, N Beutin - Journal of Business-to-Business …, 2005 - Taylor & Francis
Although literature emphasizes the importance of creating value for the customer in
business-to-business marketing, our understanding of this concept is limited. Against this …

[引用][C] Understanding Customer Value in Business-to Business Relationships

A Menon, C Homburg, N Beutin - Journal of Business …, 2005 - madoc.bib.uni-mannheim.de
Understanding Customer Value in Business-to Business Relationships - MADOC Website
der UB | Impressum | Datenschutzerklärung | Drucken | English Clear Cookie - decide …

[引用][C] Understanding Customer Value in Business-to Business Relationships

A Menon, C Homburg, N Beutin - Journal of Business …, 2005 - madoc.bib.uni-mannheim.de
Understanding Customer Value in Business-to Business Relationships - MADOC Website
der UB | Impressum | Datenschutzerklärung | Drucken | English Clear Cookie - decide …