How and when social media affects innovation in start-ups. A moderated mediation model

GC de Zubielqui, J Jones - Industrial Marketing Management, 2020 - Elsevier
Despite social media's increasing use in industrial markets to foster business outcomes,
empirical evidence on its use among firms collaborating for innovation is equivocal. Using …
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How and when social media affects innovation in start-ups.: A moderated mediation model

GC de Zubielqui, J Jones - Industrial Marketing …, 2020 - researchnow.flinders.edu.au
Despite social media's increasing use in industrial markets to foster business outcomes,
empirical evidence on its use among firms collaborating for innovation is equivocal. Using …