Analyzing antecedents and consequences of multidimensional green brand equity: 多维绿色品牌资产的前置因素和后向结果研究

MI Ishaq, E Di Maria… - The Service Industries …, 2022 - Taylor & Francis
摘要随着消费者对环境问题的日益重视， 越来越多的酒店经营者正在进行业务转型，
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …
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Analyzing antecedents and consequences of multidimensional green brand equity

MI Ishaq, E Di Maria, R Qaiser Danish - THE SERVICE …, 2021 - research.unipd.it
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Analyzing antecedents and consequences of multidimensional green brand equity

MI Ishaq, E Di Maria… - The Service Industries …, 2022 - ingentaconnect.com
As consumers are paying more attention to environmental issues, many hoteliers are in the
process of transforming their businesses to reinforce their promises to achieve sustainability …

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Analyzing antecedents and consequences of multidimensional green brand equity

MI Ishaq, E Di Maria… - The Service Industries …, 2022 - econpapers.repec.org
As consumers are paying more attention to environmental issues, many hoteliers are in the
process of transforming their businesses to reinforce their promises to achieve sustainability …