Being driven autonomously–A qualitative study to elicit consumers' overarching motivational structures

K Merfeld, MP Wilhelms, S Henkel - Transportation Research Part C …, 2019 - Elsevier
Autonomous driving is a cornerstone of the automotive industry's strategy to meet future
mobility needs of consumers. Despite being essential for successful adoption, consumers' …

Being driven autonomously–A qualitative study to elicit consumers' overarching motivational structures

K Merfeld, MP Wilhelms… - … Research Part C …, 2019 - ui.adsabs.harvard.edu
Qualitative exploration of overarching motivational structures underlying consumers'
perception of autonomous vehicles. Three overarching motives towards autonomous …

Being driven autonomously–A qualitative study to elicit consumers' overarching motivational structures

K Merfeld, MP Wilhelms, S Henkel - Transportation Research Part C …, 2019 - trid.trb.org
Autonomous driving is a cornerstone of the automotive industry's strategy to meet future
mobility needs of consumers. Despite being essential for successful adoption, consumers' …