Low-end and high-end encroachment strategies for new products
GM Schmidt - International Journal of Innovation Management, 2004 - World Scientific
Successful new products typically encroach in some fashion on an existing market,
impacting prices, sales, and profits for the old product (s). We present a framework in which …
impacting prices, sales, and profits for the old product (s). We present a framework in which …
Low-End And High-End Encroachment Strategies For New Products
GM Schmidt - International Journal of Innovation Management (ijim), 2004 - ideas.repec.org
Successful new products typically encroach in some fashion on an existing market,
impacting prices, sales, and profits for the old product (s). We present a framework in which …
impacting prices, sales, and profits for the old product (s). We present a framework in which …
LOW-END AND HIGH-END ENCROACHMENT STRATEGIES FOR NEW PRODUCTS
GM Schmidt - International Journal of Innovation Management …, 2004 - econpapers.repec.org
Successful new products typically encroach in some fashion on an existing market,
impacting prices, sales, and profits for the old product (s). We present a framework in which …
impacting prices, sales, and profits for the old product (s). We present a framework in which …
LOW-END AND HIGH-END ENCROACHMENT STRATEGIES FOR NEW PRODUCTS
GM SCHMIDT - International Journal of Innovation Management, 2004 - worldscinet.com
Successful new products typically encroach in some fashion on an existing market,
impacting prices, sales, and profits for the old product (s). We present a framework in which …
impacting prices, sales, and profits for the old product (s). We present a framework in which …
LOW-END AND HIGH-END ENCROACHMENT STRATEGIES FOR NEW PRODUCTS.
GM SCHMIDT - International Journal of Innovation …, 2004 - search.ebscohost.com
Successful new products typically encroach in some fashion on an existing market,
impacting prices, sales, and profits for the old product (s). We present a framework in which …
impacting prices, sales, and profits for the old product (s). We present a framework in which …