A perspective on the evolution of marketing management

FE Webster Jr - Journal of Public Policy & Marketing, 2005 - journals.sagepub.com
In the academic arena as reflected in its literature over the past three decades or so (late Era
III into Era IV), marketing has trended from a managerial focus to an analytical one, two …

[PDF][PDF] and management

GJM WEBSTER, AK BURROUGHS… - Aliment Pharmacol …, 2004 - biliaryatresia.org
Portal vein thrombosis may occur in the presence or absence of underlying liver disease,
and a combination of local and systemic factors are increasingly recognized to be important …

A Perspective on the Evolution of Marketing Management.

FE Webster Jr - Journal of Public Policy & Marketing, 2005 - search.ebscohost.com
This article discusses the phases in the evolution of marketing management. As a field of
study, marketing has not always been viewed from a management perspective. There is …

[PDF][PDF] and management

GJM WEBSTER, AK BURROUGHS… - Aliment Pharmacol …, 2004 - academia.edu
Portal vein thrombosis may occur in the presence or absence of underlying liver disease,
and a combination of local and systemic factors are increasingly recognized to be important …

A Perspective on the Evolution of Marketing Management

FE Webster - Journal of Public Policy & Marketing, 2005 - JSTOR
As a field of study, marketing has not always been viewed from a management perspective.
At different phases in its evolution, marketing thought leaders have variously emphasized …

[PDF][PDF] and management

GJM WEBSTER, AK BURROUGHS… - Aliment Pharmacol …, 2004 - cmcoem.info
Portal vein thrombosis may occur in the presence or absence of underlying liver disease,
and a combination of local and systemic factors are increasingly recognized to be important …