Social media use and customer engagement

A Garrido-Moreno, N Lockett… - … of Information Science …, 2018 - igi-global.com
Social Media has totally changed the way companies relate to the market, opening a vast
array of new opportunities for firms to reinvent customer interactions. The strategic use of …
被引用次数：15 相关文章

Social Media Use and Customer Engagement

A Garrido-Moreno, N Lockett… - … and Technologies in …, 2019 - igi-global.com
Social media has totally changed the way companies relate to the market, opening a vast
array of new opportunities for firms to reinvent customer interactions. The strategic use of …