The new wave of influencers: Examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …
personal branding to examine a new type of social media influencer—the college athlete …
The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and …
Y Su, X Guo, C Wegner, T Baker - Journal of Sport …, 2023 - journals.humankinetics.com
This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …
personal branding to examine a new type of social media influencer—the college athlete …
[PDF][PDF] The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and …
Y Su, X Guo, C Wegner, T Baker - 2023 - researchgate.net
This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer—the college athlete …
personal branding to examine a new type of social media influencer—the college athlete …
The new wave of influencers: examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness.
Y Su, X Guo, C Wegner, T Baker - 2023 - cabidigitallibrary.org
This article brings together scholarship on communication theory, influencer marketing, and
personal branding to examine a new type of social media influencer-the college athlete …
personal branding to examine a new type of social media influencer-the college athlete …