Social media and customer retention: implications for the luxury beauty industry

E Stokinger, W Ozuem - … strategies: Social media and online brand …, 2015 - igi-global.com
Social media has become an integrated part of everyday life, but its entry into the luxury
goods industry has been far from easy. The use of social media in the luxury beauty industry …

Social Media and Customer Retention: Implications for the Luxury Beauty Industry

E Stokinger, W Ozuem - Computer-Mediated Marketing …, 2014 - books.google.com
Social media has become an integrated part of everyday life, but its entry into the luxury
goods industry has been far from easy. The use of social media in the luxury beauty industry …

Social Media and Customer Retention: Implications for the Luxury Beauty Industry

E Stokinger, W Ozuem - 2014 - eprints.glos.ac.uk
Social media has become an integrated part of everyday life, but its entry into the luxury
goods industry has been far from easy. The use of social media in the luxury beauty industry …