How does social media analytics create value?

S Akter, M Bhattacharyya, SF Wamba… - … of Organizational and …, 2016 - igi-global.com
The surge of interest in big social data has led to growing demand for social media analytics
(SMA). Having robust SMA can help firms create value and achieve competitive advantages …

How does social media analytics create value?

S Akter, M Bhattacharya, S Fosso Wamba, S Aditya - 2016 - ro.uow.edu.au
The surge of interest in big social data has led to growing demand for social media analytics
(SMA). Having robust SMA can help firms create value and achieve competitive advantages …

[PDF][PDF] How does Social Media Analytics Create Value?

S Akter, SF Wamba… - Journal of Organizational …, 2016 - academia.edu
The surge of interest in big social data has led to growing demand for social media analytics
(SMA). Having robust SMA can help firms create value and achieve competitive advantages …

How does Social Media Analytics Create Value?

S Akter, M Bhattacharyya… - … of Organizational & …, 2016 - search.ebscohost.com
The surge of interest in big social data has led to growing demand for social media analytics
(SMA). Having robust SMA can help firms create value and achieve competitive advantages …

[PDF][PDF] How does Social Media Analytics Create Value?

S Akter, SF Wamba… - Journal of Organizational …, 2016 - scholar.archive.org
The surge of interest in big social data has led to growing demand for social media analytics
(SMA). Having robust SMA can help firms create value and achieve competitive advantages …