The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

AR Ismail - Asia pacific journal of marketing and logistics, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …

[PDF][PDF] The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

AR Ismail - researchgate.net
Purpose–The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …

The influence of perceived social media marketing activities on brand loyalty

AR Ismail - Asia Pacific Journal of Marketing and Logistics, 2017 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-subheading"> Purpose</jats: title>< jats:
p> The purpose of this paper is to investigate the impact of social media marketing activities …

The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

A Rageh Ismail - 2017 - repository.msa.edu.eg
Purpose–The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …

The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness

A Rageh - Asia Pacific Journal of Marketing and Logistics, 2017 - espace.curtin.edu.au
© 2017, © Emerald Publishing Limited. Purpose: The purpose of this paper is to
investigate the impact of social media marketing activities on brand loyalty, value …

[PDF][PDF] The influence of perceived social media marketing activities on brand loyalty The mediation effect of brand and value consciousness

AR Ismail - researchgate.net
Social media is defined as “a group of internet-based applications that build on the
ideological and technical foundations of Web 2.0, and that allow the creation and exchange …