Digital marketing: A framework, review and research agenda
PK Kannan - International journal of research in marketing, 2017 - Elsevier
We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …
touchpoints in the marketing process as well as in the marketing strategy process where …
[引用][C] Digital marketing: A framework, review and research agenda
PK Kannan - International Journal of Research in Marketing, 2017 - cir.nii.ac.jp
Digital marketing: A framework, review and research agenda | CiNii Research CiNii 国立情報学
研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データをさがす 大学 …
研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データをさがす 大学 …
Digital Marketing: A Framework, Review and Research Agenda
PK Kannan, HA Li - PK Kannan and Hongshuang (Alice) Li (2017)" …, 2017 - papers.ssrn.com
We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …
touchpoints in the marketing process as well as in the marketing strategy process where …
Digital marketing: A framework, review and research agenda
PK Kannan, H Li - International Journal of Research in Marketing, 2017 - ideas.repec.org
We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …
touchpoints in the marketing process as well as in the marketing strategy process where …
Digital marketing: A framework, review and research agenda
PK Kannan - International Journal of Research in Marketing, 2017 - Elsevier
We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …
touchpoints in the marketing process as well as in the marketing strategy process where …
Digital marketing: A framework, review and research agenda
PK Kannan - International Journal of Research in …, 2017 - econpapers.repec.org
We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …
touchpoints in the marketing process as well as in the marketing strategy process where …