Conceptualization and validation of brand social capital construct by analyzing the role of social media capital
Purpose Researchers, with the widespread acceptance of Web-based technologies by
companies, have recently discovered a new type of social capital through these mass …
companies, have recently discovered a new type of social capital through these mass …
[PDF][PDF] Conceptualization and validation of brand social capital construct by analyzing the role of social media capital
A Zarei, G Taheri, H Ghazvini - researchgate.net
Purpose–Researchers, with the widespread acceptance of Web-based technologies by
companies, have recently discovered a new type of social capital through these mass …
companies, have recently discovered a new type of social capital through these mass …