Examining regulatory focus in the information processing of imagery and analytical advertisements

R Roy, I Phau - Journal of Advertising, 2014 - Taylor & Francis
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …
被引用次数：75 相关文章

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

R Roy, I Phau - Journal of Advertising, 2014 - espace.curtin.edu.au
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

R Roy, I Phau - Journal of Advertising, 2014 - JSTOR
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …

Examining regulatory focus in the information processing of imagery and analytical advertisements

R Roy, I Phau - Journal of advertising, 2014 - dialnet.unirioja.es
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …

Examining regulatory focus in the information processing of imagery and analytical advertisements

R Roy, I Phau - Journal of Advertising, 2014 - research.bond.edu.au
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …
[PDF] archive.org

[PDF][PDF] Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

R Roy, I Phau - Journal of Advertising, 2014 - scholar.archive.org
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements.

R Roy, I Phau - Journal of Advertising, 2014 - search.ebscohost.com
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …

[引用][C] Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

R Roy, I Phau - Journal of Advertising, 2014 - cir.nii.ac.jp
Examining Regulatory Focus in the Information Processing of Imagery and Analytical
Advertisements | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ …

Examining regulatory focus in the information processing of imagery and analytical advertisements.

R Roy, I Phau - Journal of Advertising, 2014 - psycnet.apa.org
The results of two experimental studies show that matching a promotion (prevention) focus
with imagery (analytical) information in an advertisement results in higher advertising …