Identifying factors influencing consumers not to skip TrueView advertising on YouTube
K Napontun, P Senachai - ABAC Journal, 2023 - assumptionjournal.au.edu
Identifying new factors driving customers to skip advertising has called into question the
applicability of attention advertising approaches in the digital environment. This study aims …
applicability of attention advertising approaches in the digital environment. This study aims …
Identifying Factors Influencing Consumers Not to Skip TrueView Advertising on YouTube
K Napontun, P Senachai - ABAC Journal, 2023 - search.proquest.com
Identifying new factors driving customers to skip advertising has called into question the
applicability of attention advertising approaches in the digital environment. This study aims …
applicability of attention advertising approaches in the digital environment. This study aims …
[PDF][PDF] IDENTIFYING FACTORS INFLUENCING CONSUMERS NOT TO SKIP TRUEVIEW ADVERTISING ON YOUTUBE
K Napontun, P Senachai - academia.edu
Identifying new factors driving customers to skip advertising has called into question the
applicability of attention advertising approaches in the digital environment. This study aims …
applicability of attention advertising approaches in the digital environment. This study aims …