How media multitasking reduces advertising irritation: The moderating role of the Facebook wall

E Beuckels, V Cauberghe, L Hudders - Computers in Human Behavior, 2017 - Elsevier
The simultaneous use of multiple media devices is becoming a standard media
consumption behavior. Combined with the large amount of time people dedicate to Social …
被引用次数：42 相关文章

How media multitasking reduces advertising irritation

E Beuckels, V Cauberghe, L Hudders - Computers in Human Behavior, 2017 - dl.acm.org
The simultaneous use of multiple media devices is becoming a standard media
consumption behavior. Combined with the large amount of time people dedicate to Social …

How media multitasking reduces advertising irritation: The moderating role of the Facebook wall

E Beuckels, V Cauberghe, L Hudders - Computers in Human Behavior, 2017 - infona.pl
The simultaneous use of multiple media devices is becoming a standard media
consumption behavior. Combined with the large amount of time people dedicate to Social …

How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

E Beuckels, V Cauberghe, L Hudders - … International Conference on …, 2016 - biblio.ugent.be
This experimental study examined the impact of media multitasking on the perceived
irritation towards TV advertising. The moderating role of media type and the mediating role …

How media multitasking reduces advertising irritation: The moderating role of the Facebook wall.

E Beuckels, V Cauberghe… - Computers in Human …, 2017 - psycnet.apa.org
The simultaneous use of multiple media devices is becoming a standard media
consumption behavior. Combined with the large amount of time people dedicate to Social …

[引用][C] How media multitasking reduces advertising irritation: The moderating role of the Facebook wall

E Beuckels, V Cauberghe, L Hudders - Computers in Human Behavior, 2017 - cir.nii.ac.jp
How media multitasking reduces advertising irritation: The moderating role of the Facebook
wall | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索 …

[引用][C] How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

E Beuckels, V Cauberghe, L Hudders - COMPUTERS IN HUMAN …, 2017 - biblio.ugent.be
How media multitasking reduces advertising irritation : the moderating role of the Facebook
wall Universiteit Gent Add publications and datasets Lists Sign in Academic Bibliography …