Perception of naturalness of food packaging and its role in consumer product evaluation

AS Binninger - Journal of Food Products Marketing, 2017 - Taylor & Francis
The aim of this article is to understand the concept of food “naturalness,” as it is perceived by
the consumer via the packaging. The research is based on a qualitative study from which …

Perception of naturalness of food packaging and its role in consumer product evaluation.

AS Binninger - 2017 - cabidigitallibrary.org
The aim of this article is to understand the concept of food" naturalness", as it is perceived by
the consumer via the packaging. The research is based on a qualitative study from which …

[引用][C] Perception of Naturalness of Food Packaging and Its Role in Consumer Product Evaluation

AS Binninger - 2017